This week, we chat to content creator Erkin Hassan (@erkinhassan) about his YouTube channel, grails, sneaker memories and find out his favourite pair of the year so far.
Tell us who you are and what you do?
I’m Erkin Hassan aka The Life Of A Broski and I’m a sneaker enthusiast. I make content
on shoes and fashion mostly on YouTube and IG.
How did you get into sneakers?
I remember growing up admiring my older brother and sister’s Air Max 1s, 90s, Huaraches Air Force’s etc. They were a big influence on becoming passionate about sneakers. Always having a fresh pair, especially the OG colourways of the Air Max 1s and 90s. I was mesmerised seeing them as a kid.
Do you remember your first pair?
I can’t remember my first ever pair, but there were a couple that definitely stand out;
- Reebok Classic – navy leather pair. Getting them as a kid from JJB sports (They didn’t last long after playing football in them)
- Nike Air Max BW – black & silver. This was my first ever Air Max.
- Nike Air Trainer Huarache – White/black/baby blue.
“Huaraches were the Jordan’s of our time growing up.”
Do you have a favourite pair in your collection?
Nike Air Max 90 Infrared is my favourite sneaker of all time and I’m proud to say I snapped up the recent retro! They only come out on special occasions.
What pair do you wish would drop again?
Nike Air Max 97/1 Sean Wotherspoon (I can always dream). One of my recent holy grails. Amazing execution on 2 iconic shoes blended together.
Do you have a sneaker pet peeve?
Where do I start?! The one that stands out mostly to me, has to be people wearing the tags on shoes that come as collectables in the box. THEY BELONG IN THE BOX!!
What is your favourite ShoeStack product and why?
Can I only pick one? Haha it’s tough, but has to be the Sound Activated LED shoe display boxes The best way for me, to show off and protect your shoes at home.
What is your favourite sneaker brand and silhouette?
New Balance are slowly becoming my favourite brand, but I’ll always be a Nike kid at heart. The Air Max 90 Infrared is my favourite shoe of all time. One of the OGs for sure!
What would be your dream sneaker collab?
Would love to see ALD/Joe Fresh Goods work on a Nike silhouette. Preferably the Air Max 1/90. They’ve done some amazing work with New Balance.
Pair of the year so far?
Nike Air Max 1 Concepts Heavy. The most complimented shoe I’ve worn this year by far. Extremely loud shoe, but they’ve always turned heads the moment I wore them. Stands out for all the right reasons for me!
What’s next for you on your sneaker journey? Anything upcoming you want to tell us about before you go?
A lot more sneaker content on my YouTube: The Life of A Broski. Hopefully see you guys at Crepe City in November too!
You can also check out more from @erkinhassan on Instagram here:
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